Should We Look For Instructions?

filed in BRAND STRATEGY, SUCCESS

It was probably Stephen Covey’s ‘7 habits’ that got us addicted to the idea that success had a formula, one that could be pinned down by a number and executed in stages. Now we’re wired to seek it out. The headlines we see in our digital publications are proof. We are tempted by the notion of ‘the 5 ways’ to this or that. If it’s got a number we’re bound to click on it. And so we get more instructions promising to point to the way we’re hoping to find.

Of course, you know the punchline. The successes we aspire to and try to emulate are aspirational precisely because they can’t be imitated. From Godin to Gladwell, Amazon to Apple, those that pioneer don’t look for a manual. They create a path they believe is worth walking.

The hard part isn’t knowing exactly how to do the thing.
It’s caring enough to decide that you should.

http://thestoryoftelling.com/the-instructions-were-looking-for/